Furniture Store as Accommodation · Vienna 2026
Who the hell
rents an entire
XXXLutz?!
One furniture store.
190 beds.
380 guests.
And the Eurovision Song Contest right across the street.
The case film · 1:26 · English
The Context
Vienna was fully booked.
We had 190 beds.
During the Eurovision Song Contest in Vienna, accommodation prices surged and available rooms became scarce.
Directly opposite the event venue stood an entire XXXLutz furniture store.
So XXXLutz did what probably no furniture retailer had done before: it put the entire store on Airbnb.
60
Bedrooms
190
Beds
380
Guests
18,000 m²
Furniture store
The Idea
An entire furniture store.
Now on Airbnb.
60 bedrooms. 190 beds. Space for up to 380 guests.
Directly opposite the Eurovision venue.
What sounds like a joke became a real Airbnb listing.
€450,000 for one week.
And one simple question started the conversation:
Who the hell rents an entire XXXLutz?!
The launch video · Original · English
Then we told
the internet.
The listing went live.
Then XXXLutz asked one simple question.
Who the hell rents an entire XXXLutz?!
Not the case film — this is the campaign itself.
And then
the internet
took over.
- 01People shared it.
- 02Creators reacted.
- 03Brands joined in.
- 04Media picked it up.
willhaben joins in
Der Standard · Social
OE24 · Social
1000things · Social
Puls 4 · TV
The Results
2,900,000+
Video views*
49,000+
Interactions*
25,000+
Shares*
* Across all platforms.
Earned Media
From social stunt
to national news.
The story escaped the social feed.
Within days, the XXXLutz Airbnb was picked up across Austrian and German media and television — turning a social-first idea into a national conversation.
Also covered by
Der Standard Süddeutsche Zeitung RTL ProSieben Puls 4 Falstaff Heute OE24 Business OE24 Song Contest Kleine Zeitung 1000things Weekend turi2 InteriorDaily Wohnkultur Nordbayern Style Up Your Life IT-Boltwise XXXLutz Press
Who the hell rents
an entire XXXLutz?
We did.
Furniture Store as Accommodation
Vienna · Eurovision Song Contest · 2026